LEADING CHANGE COMPANY LOGO & STATIONERY

I was tasked to design a logo for Leading Change Company. I created a finalized logo after doing research, sketching, and compiling logo comps. I approached the logo with two different colors with "leading" being gray, “change" being a bright orange color with an icon wave stroke leading up, represents acceleration, strength and change. The use of clean type keeps Leading Change message clear and concise.