WILDTANGENT HUGGIES NIGHT TIME PULL-UPS


Huggies Night Time Pull-Ups micro-site was designed for WildTangent’s brand boost product, using a brand boost product with a mini microsite in the interstitial stage. This allowed consumers to click a switch to get an idea of what the Huggies would look like in the dark, see Huggies Night Time products, promotions, adventure page with downloadable content and watch videos. This engaged consumers on the ad site longer than 30 sec; reinforcing brand recognition. The strategy of this campaign was to create an exciting campaign experience from supplied material to get new customers.