WILDTANGENT FRANKENWEENIE MINI GAME


Frankenweenie mini game was designed for WildTangent’s brand boost product to promote the Frankenweenie movie with in brand boost interstitial phase. This allowed consumers to use characters from the movie to assemble various types of objects into interesting creations. This engaged consumers on the ad site longer than 30 sec; reinforcing brand recognition. The strategy of this campaign was to create an exciting experience from supplied material to get customers to go to the movie.