WILDTANGENT KOTEX MINI GAME


Kotex mini game was designed for WildTangent’s brand boost product to promote the Kotex products and advertising with in brand boost interstitial phase. This allowed female consumers to take the break up with their current pad questionnaire. This engaged female consumers on the ad site longer than 30 sec; reinforcing brand recognition. The strategy of this campaign was to create an experience from supplied material to get female customers to switch to Kotex products.