WILDTANGENT GARNIER MINI GAME


Garnier mini game was designed for WildTangent’s brand boost product to promote the Garner Perfect Blur product and advertising with in brand boost interstitial phase. This allowed female consumers upload a selfie or use one of the provided models, to perfect blur the shine, wrinkles or pores away with an option to try or buy at the end of the game. This engaged female consumers on the ad site longer than 30 sec; reinforcing brand recognition. The strategy of this campaign was to create an experience from supplied material to get female customers to use Garnier products.