WILDTANGENT AMERICAN FAMILY INSURANCE

AmFam campaign was designed for WildTangent’s brand boost product. Using a home-page take over, branded game channel and brand boost product with a mini microsite in the interstitial stage, allowed consumers to take a discover your dreams quiz, post to facebook and watch videos. This engaged consumers on the ad site longer than 30 sec, reinforcing brand recognition. The strategy of this campaign was to create an exciting campaign experience from supplied material to get new customers.